The Innovators: Engineering Pioneers Who Transformed America - Wiley Popular Science Book | History of Technology & American Innovation | Perfect for STEM Enthusiasts & History Buffs

This book was very insightful. Although being titled "The Innovators" it is more so above the innovations they brought to the table and how they were able to transition society. This book is written in a more historical sense and more so discusses the predecessors to many of the technologies that we have today. It is ever so interesting to see how we got to where we are today. Although this book does not directly reference digital marketing, it does reference many of the mediums we use to market digitally such as cell phones and computers. Without these mediums and machines, we would not be able to market digitally and we would be stuck with print media. We would also not be able to reach nearly the amount of people, sell online or target our desired individuals. There is a sense of efficiency that comes with the machines we use in order to market digitally. Without it, we would use a lot more time and energy on being inefficient. Our businesses would surely follow in a similar fashion and become much less profitable, mainly due to the high costs involved with print media. It will be interesting to see where digital marketing evolves in the near future. Yet, I believe it will continue to grow in the coming years and will adapt to the rise of smart technology and artificial intelligence. Which may be able to target and market digitally on your behalf which again would lower costs and increase efficiency even more.