Lamar Advertising: How It Became America's Largest Billboard Business | Outdoor Advertising Success Story | Perfect for Marketing Agencies & Local Businesses
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Description
The business success story telling how Lamar Advertising grew from a tiny poster company into the biggest billboard business in the U.S. in terms of number of boards, with revenue of some $1.1 billion in 2006. Encountering numerous financial crises in its 100-year history (starting in Pensacola, Fla., in 1902), the company managed to get past the dangers and capitalize on the corresponding opportunities that usually accompany such crises.
Reviews
- Verified Buyer
This book is really badly written. For an author with a PHD, I wouldnt be so proud to have put my name to this book. There are a lot of colloquial phrases which come across like a kids story as opposed to a real success story.That said, the story itself is fairly interesting. You just need to filter through the a lot of rubbish to get the key points out. Do you need to buy the book to get the story - probably not. I suspect that you can get this all off the annual report and wikipedia.
